Week 1Sep 28 to Oct 2
Start
Partnership signed
Scope set: the studio keeps the creative, loosepieces takes everything around it. Work starts the following Monday.
Case study · Q4 · Ongoing
Acros Studio
Day 11 · 26 pieces shipped
A commercial media studio in Washington, DC. The studio's owner runs the creative. We run everything around it, as its fractional operating partner.
The studio makes the work. We run everything around it.
The studio
- Creative direction
- The shoot
- Set design and styling
- Client calls on the creative
loosepieces
- The client inbox, start to finish
- Pricing, proposals and invoicing
- Outreach and introductions to new brands
- Crew coordination
- Follow-ups, customer and crew retention
- Website, systems and standards
Shipped
Month 1 · September 28 to October 30 · 26 shipped
Week 2Oct 5 to 9
5
shipped
One inbox for every client conversation, from the first hello to the final invoice.
63 standards across every client touchpoint, checked against luxury hospitality criteria, with a 12-standard focus set.
A booking calendar tied to the partnerships inbox and built into the site, so a call is two clicks away.
The full service picture walked through with the studio's owner, with a live deck to keep.
- Built in 3 days
Website relaunched
The studio's site, rebuilt as one page and relaunched on its own domain with search and link previews set up.
Day 5 · Oct 9
Week 3Oct 12 to 16
8
shipped
Terms of use and a privacy policy in the site's own style, with the studio's images protected from reuse.
New hospitality and spirits work loaded in, resized and sorted, with category counts updated across the site.
One home for the studio's work, with the same four folders for every client: profile, deliverables, invoices and service score.
Five questions each, short enough to answer on a phone, so feedback comes from both sides of every shoot.
Both studio inboxes authenticated, so client emails land in inboxes, not spam folders.
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How the studio keeps clients and crew coming back: a steady rhythm with past clients, short surveys after every shoot, and a crew worth keeping. Walked through with the studio's owner, with a 12-page report and a live deck to keep.
A new client found the studio through the site we rebuilt and emailed the partnerships inbox, eight days after the relaunch. Earning a stranger's trust with a site that new is hard to do. Answered with next steps and a call link, on a Saturday.
Week 4Oct 19 to 23
7
shipped
The first steady check-ins went out to past clients, with a warm reply and an open door for future photo and video work.
A rolling roster of freelance photographers and a go-to video partner, so the studio can say yes to bigger shoots. First crew inquiry answered.
A new studio found us through a past connection. Replied within hours with next steps.
The booking page now asks a few qualifying questions up front, so every call starts with the right context.
The studio's shared drive reorganized around how the business runs: clients, engagement, service and crew. One home, no duplicates.
Two new brands reached out and booked calls with the studio's owner. The fastest went from first email to booked call in about seven hours.
The site now shows where visits come from and what people look at, with the studio's owner as admin and the privacy policy updated to match.
Week 5Oct 26 to 30
6
shipped
- First on the list
Discovery call with a brand found through AI
A new brand asked an AI assistant for a studio, and this one came up first on the list. The call went well, and they noticed how fast we replied.
Day 24 · Oct 28 Missing pages now land on a page in the site's own style, instead of bouncing back to the homepage.
A thank-you went out within a day of the discovery call, with the brief shared with the studio's owner so the proposal could follow.
Twelve new contacts and a returning past client added, plus a new name on the crew roster.
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Ten brands and agencies heard from the studio, angled to spring planning and last-minute holiday work. The first reply came back in six minutes.
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