Case study · Q3 · Complete

Phil's Good Yoga

A one-person yoga business with a simple promise: you feel better after you come in. The classes already kept it. In four weeks, we built the business around them so it could too.

Client: Private, corporate and event yoga
Location: Orlando, Florida
Program: Warm Up · All four pillars
Length: 4 weeks

Two glass tubes of clear liquid and bubbles crossing on a pale sage ground

Profit01

New revenue lines.

At-Home Friend Group and Hotel & Brand Partnership, on one clear price list.

Visibility02

New home online.

A custom website and a new logo, built from scratch, so the business looks the way a class feels.

Service03

Service standards, written from nothing.

Six stages of every session, from booking to goodbye, checked every time.

Engagement04

Documents, ready to send.

Three proposals, two contracts and a waiver, plus a tracker so no client slips.

Where Philippe started

Philippe teaches private sessions, corporate classes and events across Orlando. He is the instructor, the salesperson and the back office. Bookings were good, but every price was decided on the spot, every client got a slightly different experience, and the paperwork was whatever got sent that day.

None of it showed in the classes. All of it showed in the hours around them.

What we built

Profit

We rebuilt the price list as one ladder, from a solo session up to corporate retainers, and replaced separate birthday and wedding menus with a single event ladder. Two new lines filled the gaps: an at-home session for friend groups, and partnerships with four- and five-star hotels and brands.

Visibility

A new website, built for phones first, and a new logo with a brand kit to match. Behind it, a content plan and coaching in sales built on situational awareness: reading each conversation and adjusting his style, whether it's a hotel manager or a first-time student.

Service

There were no written standards, so we wrote 32 of them across six stages of a session, from the first booking message to the goodbye after class. The same care, every client, without Philippe having to remember it.

Engagement

Proposals, contracts and a waiver that protect both sides and close faster, plus a client tracker and follow-up log so repeat bookings don't depend on memory.

Where it stands

Complete. Philippe runs it all himself now, with a price for every request, a site that sends people to book, and documents ready the moment someone says yes. Less deciding on the spot. More teaching.

Letter from us

We had an absolute blast working with Philippe. From our first conversation he showed up curious, open and ready to try things, even the parts of running a business nobody gets into yoga for, like pricing, contracts and paperwork.

What stood out most was how much he cares. His clients leave feeling personally taken care of, and that was true long before we showed up. His energy and charisma fill a room, and his eagerness to keep growing made it easy to build a formula that works for him, not one borrowed from someone else.

Every piece we built started from something he already does well. Most of the time, we just wrote it down.

If you're in the Orlando area, we highly recommend reserving a session with Philippe at Phil's Good Yoga. You'll leave feeling better than when you came in. That's his promise, and he keeps it.

Thank you, Philippe.